Press Releases
NEW AND IMPROVED REBOUND® LIQUID DIET HELPS CRITICAL, DEBILITATED AND RECOVERING PATIENTS BOUNCE BACK TO BETTER HEALTH
FORT WORTH, Texas (September 2009) — A team of veterinary nutritionists and formulation experts working with Virbac Animal Health is helping compromised patients bounce back to better health with a new and improved reformulation of REBOUND® Liquid Diet.
Reformulated to nourish recovering pets, REBOUND Liquid Diet provides fortified and balanced nutrition for critical care, debilitated and recovering canine and feline patients—in a palatable, versatile and easy-to-use liquid diet. REBOUND Liquid Diet is an ideal choice whenever nutrition is a vital component in recovery, including:
- Post trauma
- Post surgery, including recovery from dental procedures
- Chronic illness (e.g., diabetes, renal/liver impairment, co-morbidity)
- Geriatric
- Immune suppressed
- Inappetance
- Malnutrition
- Transitional nutrition from fluids to solid foods
- Supplemental nutrition to fortify a patient’s diet
“We called on the help of veterinary nutritionists and formulation experts to create a reformulation that provides compromised patients with the critical ingredients they need to experience a fast recovery to better health,” said Dena Ware, Virbac marketing manager. “The new formula not only meets AAFCO standards for adult dogs and cats, it provides veterinarians with an ideal nutritional support program for a wide variety of cases.”
REBOUND Liquid Diet contains a complete source of amino acids, including essential arginine and taurine. Taurine is important for cardiac function, the brain, nervous system and visual pathways. It also serves as a conjugator of bile acids. REBOUND Liquid Diet, which is a complete source of essential vitamins, including Vitamins A, D, E, B6 and B12 also features:
- Prebiotics to help promote a healthy intestinal environment
- Insoluble fiber to support GI function
- High energy density for compromised patients
- Added Omega fatty acids (DHA) to support brain, eye and heart health
- Lactose free for easy digestion
One formulation for both dogs and cats comes ready to serve in a convenient 8-ounce carton. REBOUND Liquid Diet can be administered by free-choice, feeding tube (with no size restrictions) or syringe. The new formulation comes in a highly palatable chicken flavor that makes free-choice feeding easy for pet owners.
In addition to the new liquid diet, veterinarians can also turn to REBOUND® Oral Electrolyte Solution, a ready-to-use fluid replacer from Virbac. Formulated by veterinarians to fight dehydration, REBOUND OES helps pets bounce back much faster than with water alone. With the proper balance of electrolytes, amino acids and fluids, REBOUND OES is recommended after physical exertion or heavy exercise; following bouts of diarrhea, vomiting or other GI stress; transition from liquid to food intake or NPO to liquid intake; and postoperatively.
An introductory REBOUND Sampling Program is available to veterinary clinics now through the end of 2009. For more information about new REBOUND Liquid Diet, REBOUND OES and free samples, veterinarians are encouraged to visit www.virbacvet.com/virbac_nutrition/, contact their Virbac Animal Health sales representative, or call Virbac Marketing Manager Dena Ware at 682-647-3511.
One of the World’s Largest Laboratories Dedicated Exclusively to Animal Health Virbac develops, manufactures and distributes a wide range of products and services intended for the prevention and treatment of common pathologies in both companion and food producing animals. The Virbac Corporation U.S., located in Fort Worth, Texas, is a leading companion animal health company offering products in the heartworm, tick and flea, dermatology, antibiotics, endocrinology and oral hygiene markets. Virbac products are available to pet owners exclusively through a veterinarian, including SOLOXINE® (levothyroxine sodium) Thyroid Supplement, PANCREZYME® Pancreas Supplement, TUMIL-K® (potassium gluconate) Potassium Supplement, AMMONIL® Urinary Supplement, UROEZE® (ammonium chloride) Urinary Supplement, C.E.T. ® line of dental care products, the Virbac line of dermatology products with exclusive glycotechnology, IVERHART® Brand Heartworm Preventive, PREVENTIC® Amitraz Tick Collar for Dogs, NOVIFIT® (NoviSAMe®) Tablets, and ANXITANE® (L-Theanine) Chewable Tablets.
For more information about Virbac and the company’s products, please visit www.virbacvet.com.
MEDIA CONTACTS:
Dena Ware • Marketing Manager • Virbac Animal Health • 682-647-3511 • dena.ware@virbacus.com
David Hill • Management Supervisor • Stephens & Associates • 913-661-0910, Ext. 111 • dhill@stephens-adv.com *
###