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KEEPING YOUR CAT’S TEETH CLEAN AND HEALTHY CAN BE AS EASY AS CHEW, CHEW, CHEW
January 25, 2012
FORT WORTH, Texas — Goodbye difficult. Goodbye excuses. New
C.E.T.® HEXTRA® Premium Chews for Cats from Virbac Animal Health are
turning a tough task into a real treat, and making it easy for cat owners to
clean and protect their cat’s teeth every single day.
This is especially good news in light of research studies that show a
whopping 68 percent of cats over the age of 3 years have some form of
periodontal disease1. Even in early stages, periodontal disease can result
in persistent pain, inflammation and bone loss. If left untreated, periodontal
disease can progress and lead to serious health risks associated with
diabetes, compromised liver function, renal disease, and even heart failure2. ,3
Even though cleaning their cat’s teeth at home can help prevent plaque and
tartar build-up, and reduce the risk of disease, many cat owners say it’s just
too difficult, even impossible. However, within just three weeks of a
professional cleaning, if no home dental care is provided, plaque can already
be seen forming on the teeth.
“Many pet owners don’t realize that maintaining their pet’s oral health is as
important as preventing heartworm disease,” said Heidi Lobprise, DVM,
DAVDS, Virbac Animal Health. “While at-home brushing is the best way to
keep a cat’s mouth clean, many cats resist to such a degree their owner
gives up. HEXTRA Chews are a great way to help protect a cat’s teeth and
overall health until the next professional cleaning.”
New C.E.T. HEXTRA Chews are fish flavored and kibble sized to entice
even the most finicky cats, and can simply be provided as a treat up to five
times a day or mixed into food. They are also clinically proven to improve a
cat’s dental health. Formulated with an exclusive solution of chlorhexidine,
C.E.T. HEXTRA Premium Chews for Cats:
- Help remove plaque and tartar with antiseptic action for up to 24 hours4
- Inhibit the growth of bacteria4
- Help to keep a cat’s mouth clean and healthy between in-clinic cleanings
Professional cleanings are important, too, according to specialists at the
American Veterinary Dental College (AVDC). “Prevention of the most
common oral disease in pets (and in people) consists of frequent removal
of the dental plaque and tartar that forms on teeth that are not kept clean.”
That’s why the AVDC encourages pet owners to follow their veterinarian’s
recommendations for in-clinic periodontal cleanings, particularly after the
age of 3, along with suggestions for routine home dental care.
A complete line of easy-to-use C.E.T. Home Dental Care products is
available through veterinarians, including enzymatic toothpastes,
toothbrushes, a drinking water additive, oral rinse and a variety of oral
hygiene chews. Pet owners can find more information about the Virbac
Animal Health line of C.E.T. Home Dental Care products at www.virbacpets.com.
One of the world’s largest laboratories dedicated exclusively
to animal health
Virbac develops, manufactures and distributes a wide range of products
and services intended for the prevention and treatment of common
pathologies in companion animals. Virbac Corporation U.S., located in
Fort Worth, Texas, is a leading companion animal health company
offering products in the heartworm, tick and flea, dermatology, antibiotic,
endocrinology, senior care, behavior, critical care nutrition, and oral
hygiene markets. Virbac products are available to pet owners exclusively
through a veterinarian.
For more information about Virbac Animal Health and the company’s products,
please visit www.virbacpets.com.
# # #
© 2012 Virbac AH, Inc. All rights reserved. All trademarks are the property of Virbac Corporation or one
of its affiliates in the U.S.A. and Canada.
- State of Pet Health 2011 Report, Banfield Pet Hospital Study.
- Mary L. Berg, BS, RVT, RLATG, VTS (dentistry). "How Periodontal Disease can Affect Pets' Organs," Firstline, Feb. 2011.
- AVMA Pet Dental Health Month Press Release, www.avma.org, January 25, 2010.
- Data on file.
MEDIA CONTACTS
Meredith Busch, Dental Marketing Manager
Virbac Animal Health
682-647-3574
meredith.busch@virbacus.com
Priya Selvan, Public Relations Manager
Stephens & Associates
913-661-0910, Ext. 124
priya@stephens-adv.com
Michael Walsh, Corporate Communications
Virbac Animal Health
682-647-3546
michael.walsh@virbacus.com